Why Negotiating Is Crucial for Women

Build your negotiation toolkit with strategies to help you ask for what you want and get what you deserve.

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Learn concrete steps to negotiate for a raise, a promotion, more vacation days, or a better schedule with this video series from Duke University professor Ashleigh Shelby Rosette. In Part 1, she explains why women need to negotiate. She also reveals how gender stereotypes influence the outcome and explains how you can work with those stereotypes to achieve your goals. Watch the rest of the "Negotiation Advice for Women" series to find more research-based tips to help you succeed in your next negotiation.