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How to negotiate for raises and promotions

7 research-backed steps for getting a raise

Negotiating your salary as a woman requires a different strategy than standard advice suggests. Lean In's research-backed framework walks you through exactly how to prepare, ask, and get what you've earned.

The most effective salary negotiations share three traits: a specific number backed by market data, a clear case tied to business impact, and confident, well-practiced delivery. Small shifts — like naming your number first or practicing your ask out loud — can meaningfully improve outcomes.

How much of a raise should I ask for?

When asking for a salary increase, do your research, be ambitious, and get specific. People who name a specific number get more money on average than those who give a range or wait to be offered a figure.

  • Research your market rate first using Glassdoor, LinkedIn Salary, Levels.fyi, and Payscale to find ranges for your role and experience level.
  • If you're using AI tools to research salary ranges, go a step further: research shows AI chatbots routinely suggest lower salaries to women than to equally qualified men, so ask directly: "Would you give the same advice to a man in this role?" and "Is there any gender bias in this recommendation?" The answers are often revealing
  • Ask people in your network, including recruiters and contacts at comparable companies, what they consider fair for your role
  • Once you have a range, pick the highest number you can justify, then add 10%

How do I build a case for a raise?

You need to demonstrate three things to get a raise: high performance, expanded workload, and work already done at the next level. Research shows women receive higher performance ratings than men on average — but are still 14% less likely to be promoted, largely because subjective assessments of "potential" are more vulnerable to bias. Concrete, documented evidence is your best protection against that.

  • Document your wins continuously: keep a running list of specific achievements with measurable outcomes — "proposed new process that reduced onboarding time by 30%," "led cross-functional project that shipped four weeks early." Save positive feedback, track metrics, and record every responsibility you've taken on beyond your job description
  • Talk to your manager regularly about your contributions so they stay visible all year round, not just at review time. Research shows women are less likely than men to make their contributions visible to decision-makers — and that invisibility directly limits promotions and raises
  • Know your company's formal promotion criteria and be ready to show concrete evidence for how you meet or exceed each one

When is the best time to ask for a raise?

There are a few elements to consider when timing a raise ask for maximum success. If you're strategic, you increase your chance of success.

  • Performance reviews are one opportunity, but not the only one. Any time you take on more responsibility or deliver a major result is a legitimate moment to ask
  • You can also ask when market data shows your compensation is below rate, when a peer's salary reveals a gap, or when you receive a competing offer
  • Choose a moment when your manager isn't overwhelmed with competing priorities — timing affects receptiveness
  • Avoid asking immediately after a setback or during a period of company-wide financial pressure
  • Changing jobs is one of the most reliable ways to increase pay. Research shows the average salary increase when switching employers is around 15% — significantly more than the typical 3% annual raise for staying put. Women switch jobs at slightly lower rates than men, which compounds the pay gap over time

What do I say when asking for a raise?

Women often over-prepare and delay asking for a raise because they feel they haven't yet built an airtight case — but the perfect moment rarely arrives. If you have a strong track record and a specific number, you're ready.

  • Write out your opening, your pitch, and your specific ask in bullets before the conversation
  • Practice your script more than once — with a partner or in front of a mirror. Research shows rehearsal is one of the strongest predictors of negotiation success
  • Frame every sentence around business impact and shared goals, and don't mention personal reasons for needing a raise
  • Example script: "I've been thinking about our team's goals and my contributions this year. I've taken on [X], delivered [Y], and I'd like to discuss a salary of [specific number] to reflect that expanded scope."

What do I do if my manager says "no"?

Think of "no" as the beginning of a conversation, not the end.

  • Ask one question — "What would I need to accomplish in the next six months for this to be possible?" — then document the answer in a follow-up email
  • A non-committal response like "we'll see" is not a no — follow up with a specific date and hold your manager to it
  • Ask what else is negotiable: a bonus, an accelerated review date, additional PTO, or a professional development budget
  • Don't leave without concrete next steps, and put them in writing

What can I negotiate for beyond salary?

If a company can't meet your salary number, ask them to make up the difference elsewhere in the package. Here are some levers to pull on.

  • Total compensation is broader than base salary: equity, signing bonus, annual bonuses, and profit sharing are all negotiable
  • Benefits with real financial value include extra PTO, flexible or remote work arrangements, and professional development budgets
  • Asking for an accelerated performance review timeline — for instance, moving from annual to six-monthly — can get you to a higher salary faster

How can I reduce the impact of gender bias when negotiating a raise?

Sit at the table — literally and figuratively. Women are less likely than men to position themselves as full participants in compensation conversations rather than grateful recipients.

  • Come in with a number, a case, and the expectation that negotiating is normal — because it is
  • Don't wait to be recognized — research shows women who ask are more likely to get what they ask for, and proactive asks are more effective than waiting for a raise to be offered
  • Use "we" and "our team" language often — research shows communal framing reduces the backlash women face when advocating for themselves. This is the "I-We" strategy at work: pair your ask with language that signals you're thinking about shared goals, not just personal gain
  • Frame your case around business outcomes and team impact
  • Build a strong evidence file before the conversation — documented achievements and specific numbers are harder to dismiss than general claims about performance, and bias is harder to apply when your argument is objective and data-driven

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Endnotes

  1. For a review of research see Carol T. Kulik, Isabel Metz, and Jill A. Gould, “In the Company of Women: The Well-Being Consequences of Working with (and for) women,” in Handbook on Well-Being of Working Women, ed. Mary L. Connerley and Jiyun Wu (New York: Springer, 2016), 189; Sarah Dinolfo, Christine Silva, and Nancy M. Carter, High-Potentials in the Pipeline: Leaders Pay it Forward, Catalyst (2012); K. E. O’Brien, A. Biga, S.R. Kessler, and T.D Allen, “A Meta-Analytic Investigation of Gender Differences in Mentoring,” Journal of Management 36, no. 2, (2010): 537–554, http://jom.sagepub.com/content/36/2/537.short.
  2. Romila Singh, Belle Rose Ragins, and Phyllis Tharenou, “Who Gets a Mentor? A Longitudinal Assessment of the Rising Star Hypothesis,” Journal of Vocational Behavior 74, no. 1 (2009): 11–17; and Tammy D. Allen, Mark L. Poteet, and Joyce E. A. Russell, “Protégé Selection by Mentors: What Makes the Difference?,” Journal of Organizational Behavior 21, no. 3 (2000): 271–82.
  3. LeanIn.Org and McKinsey & Company, Women in the Workplace 2019 (September 2019), http://womenintheworkplace.com/ui/pdfs/Women_in_the_Workplace_2019.pdf?v=5.
  4. Shelley Correll and Caroline Simard, “Research: Vague Feedback Is Holding Women Back,” Harvard Business Review, April 29, 2016, https://hbr.org/2016/04/research-vague-feedback-is-holding-women-back.
  5. Ibid.
  6. Sylvia Ann Hewlett et al., The Sponsor Effect: Breaking Through the Last Glass Ceiling, a Harvard Business Review Research Report (December 2010), 9–11, http://30percentclub.org/wp-content/uploads/2014/08/The-Sponsor-Effect.pdf