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There's nothing harder than finding time in your busy day. Instead of giving up goals, Aaker offers a new solution: rethinking time. This video shows how to group your goals together and get them done—at the same time. The secret is to create “Multipliers”—activities that fulfill multiple goals. This may sound impossible, but once you watch this video, you'll see how easy it is to do twice as much!
By Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business
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