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How to Have Difficult Conversations and Stay True to Yourself

It is precisely at those times when communication is most vital to achieving your goals that it breaks down most dramatically. Difficult conversations are scary because the stakes are high and there is a real cost of failure, raising everyone’s defenses. In this video, Fred Kofman explains how to remain true to yourself and, at the same time, open to your counterpart.

By Fred Kofman, PhD. in Economics, Professor of Leadership at UFM

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