Equal Pay Day 2018
Women on average are paid 20% less than men—and Black women and Latinas are paid even less. Throughout 2017, LeanIn.Org partnered with hundreds of businesses across the country to offer discounts on everyday items—from pizza to pet supplies—to highlight the unfairness of the gender pay gap and its impact on women, families, and our economy. And we’re committed to making the campaign even bigger in 2018.
A Look back at 2017
Meet our leaders and see the businesses that participated:
See participating online businesses
In support of #20PercentCounts, dozens of online retailers are offering 20% discounts on everyday purchases from apparel to pet supplies to home goods. Explore this list of online shops and get your 20% today.
in Atlanta, GA
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Emily Schwarz
“This isn’t a women's concern, liberal cause, or political hoax, but a nonpartisan issue imperative to the future and well-being of our nation's health and economic success.”
in Bealeton, VA
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Guadalupe Valencia
“I stand in solidarity with women around the nation supporting equal pay as we open the doors to endless possibilities for our daughters and provide them an opportunity of equality in the workplace.”
Businesses that participated:
in Boise, ID
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Chantel Demill
“I support equal pay for my daughters and my sons. For the belief that my girls' achievements should be equally recognized. I support equal pay for the good of our economy and the betterment of our society as a whole.”
Businesses that participated:
in Boston, MA
SHREYA SAWANT
“I support equal pay because closing the gender pay gap will help empower women economically and socially.”
Businesses that participated: (15 of 21)
in Chicago, IL
Tiffany Willis-johnson
“Gender, race, creed, or sexual orientation should not determine pay. Pay should be based on experience, education, and stated qualifications. It is imperative that we demand the gender pay gap be closed.”
Businesses that participated:
in Dallas, TX
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Kesli Shepherd
“I support equal pay because I believe one's pay should be based off of the value they bring to their company and not their gender.“
Businesses that participated:
in Dayton, OH
Julene Allen
“I support equal pay because no human being should be paid less because of their of gender or race.”
in Denver, CO
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Julie Holunga
“The women in my Lean In Circle work hard and crush it on a daily basis. Shouldn't they get paid for the results they achieve rather than their gender? I support equal pay for the women in my circle, but I especially support equal pay for my daughter and son.”
in Des Moines, IA
Garrett Christeson
“I lean in for all of the women in my life, especially my wife and daughter. I am proud to support equal pay because the gender pay gap affects everyone, and acknowledging it is an important first step towards equality.”
Businesses that participated:
in Essex County, NJ
Elisa Charters
“I support closing the gender pay gap because there is no reason not to. Today, we empower women and men to reach for equality and help change the future for new generations. Equal pay is the only way.”
Businesses that participated: (15 of 16)
in Houston, TX
Tishra Murray
“It has been over 50 years since the Equal Pay Act was passed, and yet women today still face a wage gap. It’s time to end wage discrimination.”
Businesses that participated:
in Lansing, MI
Laurie Morse-dell
“I support equal pay because there is simply no excuse not to. It's time to level the playing field and end compensation discrimination.”
Businesses that participated:
- Builders' Hardware Co.
- Coquette
- Curvaceous Lingirie
- Grace Boutique
- Handle & Hinge
- Katalyst Gallery & Gift Boutique
- Little Green Branches
- Me, Myself & I Handmade Jewelry
- Mother & Earth Baby Boutique
- Okemos Studio of Photography
- Photography by Cat
- Pup's Place
- Pure Enchantment Photography
- Riker's Dog Treats
- Willow Stick Ceremonies
in Los Angeles, CA
Lorena Pena
“Gender has never been the driving force behind my work ethic and my work accomplishments. Why should gender be a factor in my salary?”
Businesses that participated:
in Miami, FL
Nicole Matos
“By supporting equal pay we are helping women of all races and ethnicities be more successful in life. Closing the existing pay gap will empower women with the financial security they need for themselves and their families. Achieving this goal will bring equality and a positive long lasting impact on our society and economy.”
Businesses that participated:
in Mountain View, CA
Anna Dapelo-garcia
“Closing the gender pay gap is important because women contribute to families, businesses, and the economy substantially and should be compensated for doing so. I look forward to when Equal Pay Day is a thing of the past!”
in New York City, NY
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Kirsten Schnackenberg
“The amazing, hardworking women in my Lean In Circle inspire me to advocate for equal pay. These women go out and do incredible things in the workplace everyday, and I am fired up to raise awareness that they - and every woman - should be paid as much as their male counterparts.”
Businesses that participated: (15 of 79)
in Orange County, CA
Patricia Sugianto
“Equal pay matters because every person, regardless of gender, deserves equal worth.”
Businesses that participated:
in Orlando, FL
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Ashley Godfrey
“I support equal pay because I believe everyone deserves to be paid fairly for the contributions they make.”
Businesses that participated:
in Phoenix, AZ
Mj Patent
“I am an advocate for equal pay. It's time to make a change and show the world that women are worth every cent.”
Businesses that participated:
in Portland, OR
Angela Liu
“My mother was an immigrant who worked tirelessly at two jobs to support me and my brother. I support equal pay for her and the millions of other women across the nation who deserve fair compensation.”
Businesses that participated:
in Richmond, VA
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Sharon Williamson
“I support equal pay in every way possible. This is a form of discrimination that is still out there and it's completely unacceptable. Our daughters need to receive 100% of their pay.”
in Sacramento, CA
Allison Eklund
“I'm not expected to work 20% less than my male counterparts, so why would I expect to be paid 20% less?”
Businesses that participated:
in San Diego, CA
Jackie Kalter
“Women with similar qualifications and work accomplishments as their male counterparts shouldn't have to spend more time demonstrating and substantiating their capabilities to earn the same pay.”
Businesses that participated: (15 of 35)
in San Francisco, CA
Lauren Vang
“Equal pay leads to equal opportunity. If we want to see more women in leadership, we need to encourage senior leaders to take action.”
in Seattle, WA
Emily Lynne Clare Sheridan
“Equipping and empowering women to achieve equal pay sends a ripple effect of positive change into our world.”
Businesses that participated:
in St Louis, MO
Eva Tucker
“I fight for equal pay to shine a light on the economic inequalities across gender and race.”
Businesses that participated:
in Washington, DC
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Hilary Badger
“I support equal pay because I believe that a woman's work should be valued the same as a man's work.”
Businesses that participated: (15 of 29)
Equal Pay Day for Black Women
Businesses across the country offered 37% discounts
Shared on Instagram by the Lean In Community
Equal Pay Day for Latinas
Businesses across the country offered 46% discounts
Shared on Instagram by the Lean In Community
If we closed the gender pay gap... the average woman could afford 78 more weeks of food for her family. Learn more
Our 2017 Partners
Our flagship partners offered national discounts and special offers to further publicize the unfairness of the gender pay gap.
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Offered 20% off all LUNA Bars and matched the discount with a donation in support of #20PercentCounts.
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Offered a rebate on P&G products in support of the campaign.
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Provided financial support to help our leaders recruit participating businesses and promote equal pay in their communities.
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Donated 20% of ride fares on April 4 to organizations that serve women and families.
In partnership with Funny or Die and Hulu, we produced a video showing the impact of the pay gap on women's everyday lives. So far, it's been viewed more than 5 million times.
Many companies also showed their support for equal pay by promoting the campaign.
Endnotes
- 1 National Partnership for Women & Families, America’s Women and the Wage Gap, (April 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/americas-women-and-the-wage-gap.pdf
- 2 National Women’s Law Center & Labor Council for Latin American Advancement, “Equal Pay for Latinas,” (October 2016). http://nwlc.org/wp-content/uploads/2016/10/Latina-Equal-Pay-2016-English-Final-2.pdf
- 3 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/
- 4 National Partnership for Women & Families, Black Women and the Wage Gap, (March 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/african-american-women-wage-gap.pdf
- 5 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/
Photo credits: Thomas Barwick/DigitalVision/Getty Images; David Lees/DigitalVision/Getty Images; Hero Images/Hero Images/Getty Images; avemario/iStock; Juanmonino/iStock.
