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Equal Pay Counts

November 1 was Latina Equal Pay Day. That means Latinas had to work all of 2017 and up to that day in 2018 to catch up with what white men earned in 2017 alone. On average, Latinas are paid 47% less than white men and 31% less than white women.1 Even when you take factors like education, experience, location, and occupation into account, a large part of the pay gap remains.2

Throughout 2018, we’re partnering with businesses to highlight the unfairness of the pay gap to consumers making everyday purchases. We highlighted the 20% gap all women face on Equal Pay Day (April 10) and the 38% gap Black women face on Black Women’s Equal Pay Day (August 7).

See the impact of the pay gap on Latinas and their families

What if your shopping bag had 47% less in it?

With the help of adidas, Lyft, P&G, and Reebok—all leaders in the push for equality in the workplace—we’re asking consumers to think about the impact of getting 47% less3 as they make purchases on November 1. Our goal is to raise awareness of the pay gap for Latinas and encourage companies everywhere to commit to equal pay.

Because #47PercentCounts—on Latina Equal Pay Day and every day.

We’re proud to stand shoulder to shoulder with companies that are committed to pay equity and setting a new standard for workplace equality.

Sheryl Sandberg

See what your company can do

Findings From Our 2018 Latina Equal Pay Survey

1 in 3 Nearly 1 in 3 Americans is not aware of the pay gap between Latinas and white men.4

42% 42% of Americans are not aware of the pay gap between Latinas and white women—and hiring managers are similarly unaware.5

2/3 Over two-thirds of Americans think that bias against immigrants contributes to the pay gap between Latinas and white men.6

Learn more about the pay gap

Survey by: SurveyMonkey Lean In UnidosUS

See in action

Stories from women and their families

In partnership with P&G, we asked real women and their families about the impact of the pay gap.

Lean In community member Gloria shares why it’s important to close the pay gap for her, her wife, and their daughter.
Lean In Circle member Nkosa explains why closing the pay gap is the right thing to do.
Watch real women explain the pay gaps for all women, Black women, and Latinas.

Special thanks to Salesforce for providing the financial support to promote #47PercentCounts and for spreading awareness of the issue.

We’re grateful for the organizations sharing #47PercentCounts in support of closing the pay gap for Latinas.


  1. Ariane Hegewisch, “The Gender Wage Gap: 2017; Earnings Differences by Gender, Race, and Ethnicity” (September 2018), Latinas are paid $0.53 for every $1 that white men earn, leading to a pay gap for Latinas of 47%. The 31% gap between Latinas and white women is calculated by Lean In based on IWPR numbers.
  2. Economic Policy Institute, “Latina workers have to work 10 months into 2017 to be paid the same as white non-Hispanic men in 2016” (November 1, 2017),
  3. Ariane Hegewisch, “The Gender Wage Gap: 2017.”
  4. SurveyMonkey and Lean In conducted two online polls among a national sample of adults in the U.S. age 18 and older. The first was conducted June 29 – July 4, 2018 among 2,950 adults and the second was conducted July 13–18, 2018 among 4,217 adults. The modeled error estimate for both surveys is +/- 2 percentage points. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States age eighteen and over. Learn more.
  5. Ibid. Forty percent of hiring managers reported that they are unaware of the gap.
  6. Ibid.