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Women running for office face outdated notions about gender and leadership. In the lead-up to the 2020 election, we’re highlighting how gender bias impacts women candidates and what you can do to challenge it. Together we can #GetOutTheBias and focus on what really matters: candidates’ ideas and experience.
How gender bias impacts women candidates
Our research on the 2020 presidential race shows that a majority of voters are ready for a woman president. We just need to set aside the false belief that America isn’t ready and outdated notions of what it means to be “presidential” and “electable.” Bias also impacts women up and down the ballot. Our See Maya Run video highlights the challenges women candidates face—with people more likely to question their qualifications, criticize their looks, or simply dislike them.
How to challenge biased reactions to women candidates
Our interactive Hear That? Say This tool recommends what to say when you hear biased reactions to women candidates like, “I don’t think a woman can win” or “I just don’t like her.” Use our comebacks to challenge bias in the 2020 election—and to check your own snap judgments.