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Leadership & Management

Managing Difficult Conversations

Learn how to achieve shared goals while remaining true to yourself, even when the stakes are high.

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It is precisely at those times when communication is most vital to achieving your goals that it breaks down most dramatically. Difficult conversations are scary because the stakes are high and there is a real cost of failure, raising everyone’s defenses. In this video, Fred Kofman explains how to remain true to yourself and, at the same time, open to your counterpart.

Get Discussion Guide (PDF)

The principles of “Difficult Conversations” are simple but not easy. Understanding the theory is not always enough to put it into practice. Watch Fred coach an executive on how to prepare and conduct a difficult conversation at work.

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