Harnessing the Power of Stories
Learn to tell stories that advocate your ideas and bring others along with you
By Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business
Download Discussion Guide (PDF)Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade. Harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career. For more insight, visit powerofstorystanford.com to access free content on the power of stories and multipliers.
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